Value-added services (VAS)
Is a common term in the telecommunications industry that refers to non-core services—those offered in addition to standard voice calls and data transmissions. These services are designed to enhance the primary offerings, often provided at little or no cost, to increase customer engagement and promote the core business.
In telecom, VAS helps boost average revenue per user (ARPU) by encouraging subscribers to use their devices more frequently. While services like SMS, MMS, and mobile data were traditionally categorized as VAS, they have now become core services. As a result, modern VAS excludes these and focuses on more innovative, differentiated offerings.
Outcome
- Improved customer experience
- Stronger competitive edge
- Additional revenue streams
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